About

As a creative and obsessed with innovation, I am driven to help organisations with brand strategy and design solutions for successful outcomes and positive impacts.

With over 24+ years in UX, UI, IA, brand creation, Design Thinking and Startup methodologies, I help bring new ideas with solid creative, strategic and digital skills. Experience in startups, sports, advertising, corporate, enterprise and Government.

I founded Cheer Me and took the idea for a social network for taking challenges to app store reality. I co-founded Brite: Bill, a billing technology platform that Amdocs acquired in 2016.

I have been lucky enough to win several advertising, design, startup and team awards.