Creative Direction, Strategy & Branding
Creative Direction, Strategy & Branding
The Children and Youth Area Partnerships website purpose is to enable sharing of vital information amongst children and youth focused groups across Victoria. The challenge was to achieve consensus amongst 30+ government and non-government groups to what the website’s purpose, message and functionality would be. This is where a tool like the Business Model Canvas shines. We successfully achieved consensus and proceeded to design an non-traditional government website, AA compliant and responsive.
Client: Department of Health and Human Services
Project: Children and Youth, Area Partnerships
Deliverables: Information architecture, digital strategy, responsive UI design, brand design.
Role: Creative Director
Year: 2016